Sep 22 – 25, 2024
Noto (SR)
Europe/Rome timezone

Effects of anticipating regret on pro-environmental behavior

Sep 23, 2024, 12:30 PM
2h
Cortile

Cortile

Speaker

Aurora Bonvino (Università degli studi di Foggia)

Description

Psychological research has focused on developing a deeper theoretical and practical understanding of the best intervention strategies to support eco-friendly behaviours, attitudes, and practices. It has been noted that the anticipation of regret is a strong inducement to act. The overall goal is to encourage young individuals to make eco-friendly decisions by manipulating their regrets. For ten days, one EkoTok (short video) will be sent every day via an automated instant messaging chat. One-hundred-twenty-eight participants were recruited for the research. Following baseline measurements of environmental behaviour (total and subdimensions), individuals were split into two groups. The experimental group (GS)received EkoToks characterized by the manipulation of regret anticipations.The control group (GC) received only informative movies. Environmental behaviour measurements were gathered once more at the post-test and follow-up, which took place three months later. The interaction between the means of the two groups during the three measurement times was seen on: Total score (F= 25.9;p<0.01), Prosocial Behaviour (F= 8.7;p<0.01), Waste (F= 9.9;p<0.01), Reuse (F= 30.8;p<0.01), Recycling (F= 15.9;p<0.01), and Activism (F= 29.6;p<0.01). At the post-test, GS has higher scores than GC on the Total score (F= 4.7;p<0.05), Prosocial Behaviour (F= 4.1;p<0.05), Consumption (F= 8.8;p<0.01) and Recycling (F= 11.5;p<0.01). Comparing the outcomes between post - test and follow-up, GS presents higher scores than GC on Total score (F= 22.6;p<0.01), Prosocial Behaviour (F= 4.2;p<0.01), Consumption (F= 9.5;p<0.01), Reuse (F= 5.4;p<0.01), Recycling (F= 20.5;p<0.01) and Activism (F= 29;p<0.01).The study's findings provide the scientific foundation for an intervention aimed to encourage eco-sustainable behaviour.

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Primary author

Aurora Bonvino (Università degli studi di Foggia)

Co-authors

Prof. Tiziana Quarto (University of Foggia) Prof. Paola Palladino (Università degli studi di Foggia)

Presentation materials

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