Speaker
Description
Environmental issues represent one of the most important topics on the world's political agendas today. Specific features of art, such as its ability to evoke emotions or the space for reflection offered to the spectator, are said to differentiate this form of communication from standard climate change communication (Klöckner, 2015), functioning as an emotional motor of behavior change (Roosen et al., 2017). However, little empirical evidence exists that directly addresses the impact of art on environmental behavior (Blasch & Turner, 2015).
In the present work, we search for effects of art in addressing environmental issues. Specifically, we aim to investigate the role of visual environmental art in enhancing people's pro-environmental intentions and behavior, comparing environmental artworks with non-artistic pictures of nature. The environmental artworks concern plastic waste installations, while the pictures of nature reproduce the same scenario without the artistic component. Participants are asked to evaluate beauty and meaningfulness for each image. Before the lab session, individual differences for participants’ environmental attitude are assessed. To measure intentions for pro-environmental behavior, pre-and-post exposure questionnaires are collected. Finally, participants receive a one-hundred euros lottery ticket, and they can decide to keep it or to donate it to an environmental association.
Beauty of nature can trigger positive emotions and prompt sustainable behavior, while the effect of environmental art visual imagery is still unclear. Exploring the variation between the two conditions, we expect the responses to be affected by individual differences such as environmental and recycling attitude, subjective norm, perceived control, and art interest.
| If you're submitting a poster, would you be interested in giving a blitz talk? | Yes |
|---|
