Speaker
Description
We investigated the link between individual differences in personality traits (measured with the HEXACO-100 and the HAS) and the Vicarious Approach/Avoidance (VAA) effect.
Three hundred twenty-three participants (age: M = 31.60, SD = 10.00) answered the HEXACO-100 and the HAS personality inventories. They then read two vignettes describing a model approaching or avoiding a target (i.e., a package of cookies). In the first vignette, the model approached cookies from a brand; in the second, a different brand was avoided. We assessed participants’ attitudes and model-attributed attitudes toward the two targets, reliability and liking of the model, and attributed agency (i.e., whether the model was responsible for the choice to approach/avoid the target).
The VAA procedure proved effective. We found a significant VAA effect, d = 0.60, with participants expressing more positive attitudes toward products associated with the approach than those associated with the avoidance behaviors. Moreover, significant correlations emerged between the H, E, A, C personality, and Honesty HAS and participants’ attitudes toward the approached target. As for the facets, sentimentality, altruism, and diligence showed the highest correlations with the VAA effect.
These findings carry both theoretical and practical implications. Initially, we replicate the findings of Zogmaister and colleagues (2023a, b), demonstrating the robustness of the VAA effect. Additionally, the insights from this study can inform the development of more effective tailored (VAA-based) interventions that account for individual differences.
| If you're submitting a symposium talk, what's the symposium title? | Le differenze individuali nella ricerca sperimentale |
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| If you're submitting a symposium, or a talk that is part of a symposium, is this a junior symposium? | No |
